William Eggleston at the Tate
Tate Modern is temporarily hosting works of one of the most revolutionary photographers of the 1970s, William Eggleston.
An entire room is dedicated to Eggleston’s works, and as soon as you enter, you can’t help but notice one thing: colours.
In fact, colours are his trademark: Eggleston started to experiment with them in the 1960s, when coloured prints were associated with advertising companies, whereas Art photographers only shot in black and white.
His photography was revolutionary not only for the bright colours, but also because instead of capturing the right moment, he captured daily life, something other photographers didn’t look at.
Most of his photographs were shot in his hometown in Tennessee, and feature mostly the banal, ordinary life in America in the ‘70s.
His images don’t usually feature people, but still life. There would be nothing interesting in a toilet with hair rollers on top, however the choice of contrasting colours, pink and yellow, is what makes you look at the picture and think it’s interesting.
Likewise, the shot of an “Esso” petrol station becomes interesting for the different shades of blue: the sign, the sky and the petrol station itself, contrasted by the whites and reds of the cars and the signs.
This exhibition is aimed at photography lovers who don’t particularly like black and white and are into the ordinary made interesting. It is also good for those who aren’t interested in modern art but find themselves at Tate Britain.
What will strike you the most, however, is how he finds beauty in things that we wouldn’t otherwise appreciate or notice.
Getting there: William Eggleston. Until May 11, 2014. Tate Modern; Tube: Southwark/Blackfriars/St. Paul’s. Tickets: Free; 020 7887 8888; http://www.tate.org.uk/