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Posted by on May 17, 2013 in EQUIPMENT

The Videre: The Pop-Up Pin Hole Project

The Videre: The Pop-Up Pin Hole Project

The creator of the Videre, 24 year old Kelly Angood, is sipping elderflower tea somewhere in trendy east London while I’m sipping cold coffee on my cold balcony South of the river; the only place I could get reception for our phone interview. Kelly is at once warm and funny, putting me at ease, with her Midlands accent via Brighton and London. She explains she has always lived around film cameras and paints me a picture of herself as a child holding a point and shoot from Boots with a caterpillar illustration gracing the front. It wasn’t until the age of 20 that she finally embraced modern digital photography saying both methods have their ‘pros and cons’ and ‘think how many memories were lost before digital?’ Angood believes digital and analogue can and must coexist. Perhaps inspired by the caterpillar on her childhood camera rather than the camera itself, Angood went on to study illustration at Brighton University where, in her own words, they let her ‘do what she...

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